SAJE IMPACT

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Promoting Wellbeing Policy and Happiness

Last week in Copenhagen, I had the opportunity to visit The Happiness Research Institute Museum. This visit was particularly meaningful as I've been following their agenda for years and have been applying their insights to my work and those around me. My passion for physical activity policy is deeply rooted in this broader measure of well-being.

I was pleased to see the government recently shift its focus from merely aiming for the fastest GDP growth in the G7 to a greater emphasis on "improving household incomes and raising living standards". While it's not yet a complete transition to measuring happiness and well-being, it's a promising start.

The Happiness Index has gained significant attention for its potential to guide policy decisions. But what exactly is the Happiness Index? It’s a composite measure that combines various factors contributing to overall well-being:

  • Life Evaluation: Overall life satisfaction.

  • Positive Affect: Frequency of positive emotions like joy and contentment.

  • Negative Affect: Frequency of negative emotions like sadness and stress.

  • Social Support: Strength of social relationships and community ties.

  • Healthy Life Expectancy: Years expected to live in good health.

  • Freedom: Degree of personal freedom and choice.

  • Generosity: Levels of charitable giving and volunteerism.

  • Trust: Trust in government, businesses, and institutions.

Is it time to make a radical shift to focus on well-being? By measuring happiness, policymakers can move beyond economic growth to address broader aspects of human well-being, leading to more holistic and impactful policies.